Six directions for Karalina's brand, all on the identical page layout (her portrait, the property gallery, contact form). Open any concept full-screen to compare — only the palette and logo coloring change between them.
The original direction: deep lake-blue hero and contact bands with warm gold calls-to-action. Blue is real estate's trust color — established, safe, familiar — and the gold keeps it from feeling corporate-cold.
View concept →Near-black hero and bands with crimson buttons, borders, and logo. Sleek and contemporary — the red is the spark, the black is the stage. Highest contrast of the set without shouting.
View concept →The emphasis flipped: a full wall of solid red for the hero and contact sections with black CTAs and gallery band. The closest cousin to the Kris Lindahl "own one loud color" billboard strategy — unmissable.
View concept →Dark slate-grey bands on a light grey page, with the crimson reserved for buttons and accents. Softer and more corporate than the black version — energy without the drama.
View concept →Deep forest-green bands on a warm cream page with cream CTAs. Signals growth, fresh starts, home-and-neighborhood — and it's a lane almost no franchise occupies, so it stands out instantly in a market saturated with red and blue.
View concept →Near-black bands with metallic-gold buttons and a gold-roofline logo — the Century 21 / Sotheby's read. The strongest positioning toward high-end listings and a premium clientele.
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